Encourage your child to wear sunglasses when playing outdoors.

It is scary to read that over 400,000 Australians are treated for skin cancer each year – that is over 1000 people each day.

UV radiation from the sun is the main cause of skin cancer.

Childhood is a critical period during which exposure to UV radiation is more likely to contribute to skin cancer in later life. Hence it is so sooooo important that we teach our children from very early age what to do to protect our bodies from the sun.

At Veretti Kids, we care about our children’s wellbeing and we want to make sure that they stay healthy and well.

5 Veretti Kids’ Simple Steps to enjoy the sun:

Water – Always make sure that you take with you a bottle of water and that you keep drinking sips at least every 20 minutes, this will help with dehydration. Coconut water is considered to be the best source of water to keep our bodies hydrated all the time, my daughter, Mina, has started drinking it and she finds it very sweet and refreshing. Always remember that approximately 60% of our bodies is made of water and that all our body cells need water to live hence to stay healthy, drinking water is a paramount and the better the quality of the water you drink is the healthier you will be. Make sure your children and you drink lots and lots of good quality water.

Protect your skin - Cover as much of the child’s skin and yours as possible with cool, loose-fitting clothes, and wraps for babies. The higher the UV protection factor (UPF) of the fabric, the greater the protection provided. If possible, choose fabrics that are at least UPF15 (good protection), but preferably UPF50 (excellent protection). When clothing doesn’t have a UPF label, look for fabrics that are closely woven and darker in colour. The tighter the fabric structure, whether knitted or woven, the better the protection from UV radiation. Longer style shorts or skirts and tops that cover the shoulders, arms and chest are best. Polo shirts with a collar also help protect the neck. Don’t forget to apply sunscreen every morning even when it is cloudy, ideally at least 20 minutes before going outdoors. Reapplication at least every 2-3 hours is essential. It is recommended that children from about five years of age be encouraged to apply their own sunscreen under supervision. It is important they are given time to develop this skill so they will be ready for independent application. The Australasian College of Dermatologists recommends the use of a sunscreen at any age when there is unavoidable exposure to the sun and states that sunscreen is safe to use on babies. Many brands have a gentler baby or toddler formula. Sunscreens with titanium dioxide or zinc oxide reflect UV radiation away from the skin, and are less likely to cause problems with sensitive skin. Children with naturally very dark skin (skin that rarely or never burns) may not need to apply sunscreen as their high level of melanin (skin pigment) helps protect their skin. However all children, regardless of skin type should wear a sun-protective hat and Veretti Kids sunglasses when possible.

Hat – Please, don’t forget your hat or your child’s hat at home. Always wear your hat with you. Choose hats that provide good shade to the face, back of the neck, eyes and ears. A good sun hat can also help protect the eyes by reducing the amount of UV reaching the eyes by 50%.

Seek shade - Shade alone can reduce overall exposure to UV radiation by about 75%. Whenever possible, try to be under a tree or a shade of any kind.

Even when in the shade, the sun’s UV can reflect from surfaces such as sand and concrete, so always wear a hat, clothing, sunscreen and sunglasses.

Veretti Kids Sunglasses - Encourage your child to wear sunglasses when playing outdoors. Sunglasses and a hat provide very good eye protection. Look for sunglasses that:

  • Are a close fitting, wrap-around style that cover as much of the eye area as possible

  • Meet the Australian Standard AS/NZS 1067:2003 (we recommend category 3)

  • Are preferably marked eye protection factor (EPF) 10

  • Have soft elastic to keep them in place.

Toy or fashion-labelled sunglasses do not meet the requirements for sunglasses under the Australian Standard and should not be used for sun protection.

For more information, visit us at: www.verettikids.com


  1. Australian Institute of Health and Welfare, Cancer Council Australia. Non-melanoma skin cancer: general practice consultations, hospitalisation and mortality; 2008.

  2. Armstrong BK. How sun exposure causes skin cancer. Hill D, Elwood M, English D, editors. Dordrecht: Kluwer Academic Publishers; 2004.

  3. Whiteman DC, Whiteman CA, Green AC. Childhood sun exposure as a risk factor for melanoma: a systematic review of epidemiologic studies. Cancer Causes Control. 2001 Jan;12(1):69-82.

  4. Cancer Council Australia. Position statement: Sun protection and infants (0-12 months): Cancer Council Australia; 2005.

  5. Rosenthal FS, West SK, Muñoz B, Emmeth EA, Strickland PT, Taylor HR. Ocular and facial skin exposure to ultraviolet radiation in sunlight: A personal exposure model with application to a worker population. Health Physics 1991;61(1): 77-86.

  6. Gies P, Javorniczky J, Roy C, Henderson S. Measurements of the UVR Protection Provided by Hats used at School: Australian Radiation Protection and Nuclear Safety Agency.

  7. Boldermann C, Blennow M, Dal H, Mårtensson F, Raustorp A, Yven K et al. Impact of preschool environment upon children’s physical activity and sun exposure. Preventive Medicine. 2066:42.

  8. Parsons P, Neale R, Wolski P, Green A. The shady side of solar protection. Med J Aust. 1998;168:327-30.

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